There are some things we all do which in the end lose us money and customers, wasting time and making life miserable. Hardly conducive to a good working environment. Problems take your mind off work, limits your growth, they must be prevented. These tips will help:
* If something isn t in perfect condition, don t pretend it is. You ll only cause disappointment, poor feedback, reports to eBay and PayPal and lots of requests for money back refund. While you shouldn t, legally or ethically, list a poor quality item as perfect, there are actually benefits to highlighting the faults in your product. The legendary, Jo Karbo, mail order millionaire and author of
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Lazy Man s Way to Riches, first brought my attention to this technique of all but rubbishing your goods. In that book and others he wrote about mail order, Karbo explained that overtly revealing the faults in your product made the seller look more credible, more honest, and Karbo found his own products selling in much greater quantities with faults mentioned than without. In one sales letter, for golf balls, he mentioned these being quality balls, bearing the owner s initials, but he also revealed them as no easier to find when lost than ordinary golf balls. Notice the subliminal effect that word ordinary has on the balls on sale, both lifting their perceived
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value and making those tiny faults go almost unnoticed. In reality Karbo s faults weren t always faults at all, all Karbo wanted was to gain credibility, which he did by acknowledging these tiny imperfections which might otherwise go unnoticed!
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